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Riverside Herald
Social-media storms hit small businesses before the facts arrive
Online mobilisation can reach shop floors before verified news does. Independent retailers need one official URL, clear hours, and calm channels—not comment-sec
On a quiet Tuesday morning, a bakery in Durban keeps its ovens running while a forwarded voice note claims the street is “shut down.” A salon in Hartbeespoort posts normal hours on its website, but a neighbourhood WhatsApp thread warns customers to stay away from “unsafe” shops. The businesses are open. The rumours arrived first. That gap—between what spreads online and what is actually happening on the ground—is not new. What has changed is the speed. When national fear…