Market reasearch for what South Africans need and can afford.

After electricity, data, groceries and taxi fares, low- and middle-income households still face housing pressure, hygiene costs, child nutrition gaps and meagre

For households on the lowest to middle rungs of the income ladder, the monthly sequence is rarely theoretical: electricity and prepaid airtime, groceries, and getting to work or school typically come first. Research suggests the next layer of spending is less about optional treats than about shelter, cleanliness and dignity, keeping children fed and in class, and—where there is any slack—formal risk cover that wealthier bands take for granted. What national spending data…