Checkout is a logistics conversation, not a plugin

South African resellers win when checkout shows delivery modes, fees, and returns upfront. A hybrid shop’s shipping page shows how payment and logistics should

For many small South African retailers, “adding checkout” still means bolting on a payment button and hoping the rest sorts itself out on WhatsApp. That shortcut breaks quickly in a market where shoppers compare delivery tiers before they compare product photos, where a single cart can mix import lines and local supplier stock, and where the phone—not the desktop—is the default path to pay. The better frame is simpler: checkout is where payment and logistics negotiate in…